Are you struggling to find new customers? Are your marketing dollars not stretching like the use to? I hear you. The online marketplace is an overcrowded place these days. How can you possibly get your message out to potential customers if they can’t hear you?
Well, sometimes you just need to go back to basics and go with what worked in the past. If you want to reach customers in a personal way you can’t go wrong with a simple email. Believe it or not, email marketing is one of the most effective marketing tools out there today.
72% of adults in the U.S. prefer companies to contact them via email versus other forms of communication. There is a receptive audience for your message if you can connect with them. How do you connect with them without seeming pushy?
The Solution: Use your blog to educate about solar power
In order to acquire email addresses, you need to give your audience a reason for them to give it to you. Your blog is going to be the reason why they provide their email address. By offering useful content to your audience on a regular basis, your business becomes a trusted source for information.
If your content is compelling enough readers will naturally want to opt-in to receive emails from your business. Once you have established trust you can slowly start to offering products and services.
Email marketing is all about playing the long game. Consistently blogging provides other significant benefits to your business as well.
Numbers Don’t Lie: Blogging works for solar businesses
1) Small businesses who blog on a regular basis receive 67% more leads than those that do not.
2) Small businesses who blog on a regular basis receive 97% more links to their website.
4. By 2020 85% of consumers will avoid learning about your company via human interaction.